Thirty-five years old and still a virgin, Cyprien is a shy, awkward young man until he discovers a magic deodorant that will transform him into a gorgeous and irresistible creature.
Paris, France, 2001. Octave Parango, a young advertiser working at the Ross & Witchcraft advertising agency, lives a suicidal existence, ruled by cynicism, irresponsibility and debauchery. The obstacles he will encounter in developing a campaign for a new yogurt brand will force him to face the meaning of his work and the way he manages his relationship with those who orbit around his egotistic lifestyle.
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